Your Prom
Coinciding with the annual publication of YourProm magazine, the website offers fashion inspiration and practical advice to help teen girls prepare for their big night. Over 1,000 gowns are searchable based on designer, color, and/or price range with convenient "where to buy" information. Active message boards include forums for discussing dresses, boys, and sharing prom photos and trauma stories. In January 2005 YourProm.com generated 4.3 million pageviews and 90,000 unique visitors.