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Art Direction & Visual Design
Responsive & Mobile Design
User Interface & Usability Testing
Mockups & Wireframes
Team & Project Management
Advertising & Marketing
Branding Development
Calligraphy & Printmaking

Adobe Creative Suite
(InDesign, Photoshop,
Illustrator, Dreamweaver)

English - Native
Romanian - Native
German - Fluent


MELANIA (meh-lah-KNEE-ah)

CondéNast, Hearst, Newsweek, MTV, IBM, Intel, GE, Pfizer, Citibank, Kodak, Herman Miller, NBC, Nickelodeon, Toys 'R Us,,

Medtronic - Minimally Invasive Therapies Group (formerly Covidien), Zürich:
Graphic Design Manager, October 2012 - Present
Work collaboratively in a fast-paced, globally distributed team and multinational office
Manage 2 - 5 designers located in Prague
Support Marketing Operations in Europe and Emerging Markets by designing desktop
and mobile product sites, print campaigns and trade show collateral targeting surgeons,
nurses, and other health care professionals
Re-designed the EU Online Product Catalog with 4,000+ items, focusing on visual and
usability improvements while following existing brand guidelines
Re-designed the Product Showcase for touchscreens and tablets, resulting in a significant increase of leads from congresses

Memonic, Zürich: Director of User Experience, August 2010 - July 2011
Designed the user interface for web-based tools that help users capture, organize
(folders, tags, groups) and share web content
Defined and applied the corporate brand across the site (B2B focus with B2C appeal)
Supported the marketing department with print collateral and online campaigns
Practiced Agile UX with two week Sprints, embraced iterative design, and worked closely
with developers throughout the Scrum process
Wrote online surveys and user test scenarios, created click-through prototypes,
ran paper tests, and reviewed usability results to recommend improvements

CollegeBoard, NYC: Art Director / Internet, 2007 - 2009
Designed interactive applications for the CollegeBoard sites (35,000+ pages), oriented
for 3 different audiences (students, parents, and professionals)
Designed minisites, emails, and ad campaigns for the marketing department
Created and maintained online style guides for the CB Professional and SpringBoard
Online sites, while extending the design guidelines for new site additions
Managed 4 in-house designers and reviewed projects from external design firms

CondéNet Creative Services, NYC: Design Director / Internet, 2005 - 2007
Oversaw the design process start to finish: served as chief liaison with project managers,
established scope of design needs, delegated work, set and enforced visual direction,
ensured design solutions were on time and budget
Managed 8-10 designers and Flash programmers: determined and documented
workflow, led daily status meeting, recruited new hires, maintained network of freelancers
Designed ad solutions for,,,
minisites, rich media, ad units, sweepstakes, emails, marketing collateral

CondéNast / Fairchild Bridal Group, NYC: Creative Director / Internet, 2003 - 2005
Set global design strategy on,, and,
including brand translation, user interface, usability, and visual systems
Directed multi-phase, award-winning redesigns of all sites, bringing together business,
editorial and technical requirements
Crafted more than 80 advertising campaigns totaling $500,000 in new business
Managed 2 fulltime design staff members and 4 project-based freelancers

NBC, NYC: Contract Interactive Designer, 2002 - 2003
Designed web sites and online promotions for BravoTV's original programs

OliveMedia, NYC: Interactive Design Director, 2000 - 2002
Designed e-commerce sites, games, websites and online ad campaigns
Wrote and presented proposals for new business plans

eCentric Consulting, NYC: Senior Interactive Designer, 1998 - 2000
Developed branding and design for high end financial and e-commerce clients
Integral in development of website audits, usability testing and template guidelines

Siegel & Gale, NYC: Senior Interactive Designer, 1996 - 1998
Lead role in concept development, strategic branding and award-winning design of
websites for Fortune 500 companies

Anderson & Lembke, NYC: Interactive Designer, 1995 - 1996
Collaborated with an international team of 20 on the production and cross-platform
implementation of a Swedish e-commerce site with a focus on community and news

Herman Miller, Grand Rapids, MI: Designer, 1994 - 1995
Awarded prestigious one year internship program
Designed print and online promotions, monitored budgets and schedules, photo-shoots
and press checks

Carnegie Mellon University, Pittsburgh, PA, 1990 - 1994
Bachelor of Fine Arts, 3.8 / 4.0 GPA
Focus in Graphic Design with core classes in Fine Arts and Industrial Design
Awarded the Tradition Award Scholarship (1990 - 1994)

Royal College of Art, London: focus in Design (summer 1991)

Academy of Art, Salzburg: focus in Painting (summer 1990)

UXcamp Europe - Berlin UX Barcamp (May 26 - 27, 2012)
UXcamp Europe - Berlin UX Barcamp (June 11 - 12, 2011)
Carsonified - Future of Web Design (November 3 - 4, 2008)
Edward Tufte - Presenting Data & Information (September 19, 2008)
Smart Experience - Interaction Design for Rich Interactive Applications (RIAs)
Eight-Class Seminar and Studio Course taught by Dave Malouf (May - July, 2008)
Nielsen Norman Group - Interaction Design 101
Three-Day Immersion with Bruce "Tog" Tognazzini (April 7 - 9, 2008)
An Event Apart - Design Conference (October 4 - 5, 2007)

Webby Awards Nominee "Services" Category - 2005 -
MIN's Best of the Web - Site Design - 2004 -
MIN's Best of the Web - Ad Presentation - 2004 -,
MIN's Best of the Web - Photo Galleries - 2003 -
Medical Marketing Assoc. Global Award Finalist - 2002 -
One Show Interactive Merit Award - 2001 -
SmartMoney Top 10 Online Brokerage Firm - 1999 -
Art Directors Club of NY Merit Award - 1998 - Kodak
PRINT Design Excellence Award - 1996 - Herman Miller

Personal details & references are available upon request