SELECT CLIENTS
CondéNast, Hearst, Newsweek, MTV, IBM, Intel, GE, Pfizer, T.Rowe Price, Citibank, Kodak, Herman Miller, NBC, Nickelodeon, Toys 'R Us, ARTINFO.com, DeinDeal.ch

EXPERIENCE

Covidien, Zürich: Senior Designer, October 2012 - present

Memonic, Zürich: Director of User Experience, August 2010 - July 2011
• Designed the user interface for web-based tools that help users capture, organize
(folders, tags, groups) and share web content
• Defined and applied the corporate brand across the site (B2B focus with B2C appeal)
• Supported the marketing department with print collateral and online campaigns
• Practiced Agile UX with two week Sprints, embraced iterative design, and worked closely
with developers throughout the Scrum process
• Wrote online surveys and user test scenarios, created click-through prototypes,
ran paper tests, and reviewed usability results to recommend improvements

CollegeBoard, NYC: Art Director / Internet, 2007 - 2009
• Designed interactive applications for the CollegeBoard sites (35,000+ pages), oriented for
3 different audiences (students, parents, and professionals)
• Designed minisites, emails, and ad campaigns for the marketing department
• Created and maintained online style guides for the CB Professional and SpringBoard
Online sites, while extending the design guidelines for new site additions
• Managed 4 in-house designers and reviewed projects from external design firms

CondéNet Creative Services, NYC: Design Director / Internet, 2005 - 2007
• Oversaw the design process start to finish: served as chief liaison with project managers,
established scope of design needs, delegated work, set and enforced visual direction,
ensured design solutions were on time and budget
• Managed 8-10 fulltime designers and Flash programmers: determined and documented
workflow, led daily status meeting, recruited new hires, maintained network of freelancers
• Designed ad solutions for epicurious.com, concierge.com, style.com, men.style.com:
minisites, rich media, ad units, sweepstakes, emails, marketing collateral

CondéNast / Fairchild Bridal Group, NYC: Creative Director / Internet, 2003 - 2005
• Set global design strategy on modernbride.com, brides.com, and yourprom.com,
including brand translation, user interface, usability, and visual systems
• Directed multi-phase, award-winning redesigns of all sites, bringing together business,
editorial and technical requirements
• Crafted more than 80 advertising campaigns totaling $500,000 in new business
• Managed 2 fulltime design staff members and 4 project-based freelancers

NBC, NYC: Contract Interactive Designer, 2002 - 2003
• Designed web sites and online promotions for BravoTV's original programs

OliveMedia, NYC: Interactive Design Director, 2000 - 2002
• Designed e-commerce sites, games, websites and online ad campaigns
• Wrote and presented proposals for new business plans

eCentric Consulting, NYC: Senior Interactive Designer, 1998 - 2000
• Developed branding and design for high end financial and e-commerce clients
• Integral in development of website audits, usability testing and template guidelines

Siegel & Gale, NYC: Senior Interactive Designer, 1996 - 1998
• Lead role in concept development, strategic branding and award-winning design of
websites for Fortune 500 companies

Anderson & Lembke, NYC: Interactive Designer, 1995 - 1996
• Collaborated with an international team of 20 on the production and cross-platform
implementation of a Swedish e-commerce site with a focus on community and news

Herman Miller, Grand Rapids, MI: Designer, 1994 - 1995
• Awarded prestigious one year internship program
• Designed print and online promotions, monitored budgets and schedules, photo-shoots
and press checks